How to Get Your Contact Details OFF the National Consumer Database

 

UPDATE MARCH 2012: The opt-out link has changed. Sign up on https://www.nationaloptout.co.za/  giving the minimum amount of details possible.

Everyone is familiar with the annoying call centre bitch or bastard, who calls you up, is rude to you, tries to sell you something you don’t want and then refuses to tell you where they got your contact details from. In anger and final frustration, the Daily Discharge has had enough – today we show you how you can get off the privacy invading National Consumer Database, and the equally annoying SMS database.

Virgin Mobile Call Centre Employee

Virgin Mobile Call Centre Employee

You may be wondering what the National Consumer Database actually is. It is a database shared amongst all members of the Direct Marketing (read: Scumbag) Association of South Africa. Members of this esteemed organisation include all banks, all cellular providers, most insurance companies, all the large retailers and literally anyone else who pays the membership fee. All of the detail is available on their shitty website – riddled with spelling mistakes and bullshit attempts to make consumers believe that they have our best interests at heart.

So, for a small fee, any company in South Africa can have access to a massive database of consumer information. This includes your ID, phone numbers, address, and, in the case of your banks passing on the information such as mine did, details of your credit rating. This is how you get provided with “pre-approved” credit (Truworths is notorious for this).

The new Protection of Private Information Bill seeks to improve on the power that we have as consumers, and make the system more opt-in as opposed to the current opt-out. However, within the current statute, this is what we get:

Electronic Communications and Transactions Act. 2002
Chapter VII – Consumer Protection
Section 45 – Unsolicited goods, services or communications

1) Any person who sends unsolicited commercial communications to consumers, must provide the consumer
a) with the option to cancel his or her subscription to the mailing list of that person; and
b) with the identifying particulars of the source from which that person obtained the consumer’s personal information, on request of the consumer.

2) No agreement is concluded where a consumer has failed to respond to an unsolicited communication.

3) Any person who fails to comply with or contravenes subsection (1) is guilty of an offence and liable, on conviction, to the penalties prescribed in section 89(1).

4) Any person who sends unsolicited commercial communications to a person who has advised the sender that such communications are unwelcome, is guilty of an offence and liable, on conviction, to the penalties prescribed in section 89(1).

This means a few important things:

  • They must provide you the name of the source of your details – the scumbags currently just hide behind the National Consumer Database, so you have no idea WHO put your details on it in the first place.
  • After you register to opt-out, if they contact you again, they’ve committed a crime and you can lay a charge.

Ok, now I’ll get to the damn point – how do you register to opt-out?

They ask for a lot of information – the only essentials are your name and ID number. Do not give the scumbags any more than they need.

Note: Companies that you do business with (eg your bank) can still contact you after you register  but companies that you do not have any dealings with may not, by the law shown above, contact you.

I have personally been registered on these sites for a few months, and have not had any unsolicited contact from any companies that I do not already do business with.

Related posts:

  1. Track Which Company Sells Your Personal Details with Gmail